Simpleology Blog

Esmee Denters taught herself how to play the guitar and sing.

With her sister's webcam, she recorded herself playing cover tunes and posted them to youtube.  She quickly became a youtube celebrity.

So what?  Well, it caught the attention of Justin Timberlake and a year after her first youtube post she was the first artist signed to Timberlake's new label.  Since then she has recorded songs with several mega stars and opened for Timberlake in Amsterdam.

OK, so she was "discovered" right.  Pure luck?  I don't think so ...

See, you don't have to get a record deal with a big label to make it big.  In fact, some  of these "Internet stars" are thumbing their nose at the big labels entirely and remaining purely "indie."

Stay tuned  ...