Simpleology Blog

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Best Performance Female: Rachael Bell

This one is my personal favorite.  Rachael used to be signed by Sony, but they parted as friends and now Rachael is learning the ropes of online music promotion.  (And as explained on that page, that's the reality all musicians are waking up to now.  Marketing is the other essential half of the game today - yes, even if you're an "artist.")

I think you'll find the rawness and purity of this video endearing.  She coughs in the middle - then starts back up laughing as whoever is holding the camera zooms in for a close up.  You almost wonder - is the person for whom she wrote the song the cameraman?

This is one of those rare instant-classic songs from a great singer.

Rachael is from London and this was filmed in New York City.

Most Humorous:  Lazy Rock Star

"Simpleology?  Is that some religious sect or something?"

Rob Reiner would be proud.

Best Performance Group:  Josephine Costaine

I happened to be in the audience during this concert a few months ago (at the same church in Auckland where my wife and I were married - one year ago February 10th) and the sense was that we were watching a rising star.  Her songwriting and performance are impeccable - her sound unique.

5 years ago I would have said "somebody sign her!" - now I'm saying "stay indie as the major lable power structure is toppling."

Best Performance Male: BLING

Sue me:  I like my Hip Hop to tackle something a little more challenging than "How you gonna act like my neck don't bling?"

OK, so this song is not Grand Master Flash, post-License-to-Ill Beastie Boys, or anything near the poetic social commentary of Hip Hop at it's best.

But well, the name of the act is in fact, BLING.  At least he's straight up and honest.

Pretty tight and polished video for an Indie Hip Hop act, that's for sure. 

Most Inspiring:  Charlton JW

OK, this guy played every single instrument on this song.

Enough said?

Most Viewed: Blue Eyed Sisters

Somehow, these three innocent looking little girls ate everyone's lunch with over 5,000 views of their video!

Girls, if you somehow don't become rock stars, perhaps we can find an opening for you in the marketing department.

Sassiest:  Texas Terri

Well, I suppose you could get sassier than a black and red haired punk rock chick sneering about corporate music ...

I suppose you could, but I ain't seen it.

And ...

Honorable Mention: Sean Simpson - he racked up 3,000 views on youtube!  Way to go, dude.

P.S. Keep your eyes pealed for another contest starting in just a day or so. 

Hint:  it will be bigger.  Much bigger. 

Hint #2:  if you can speak English, you'll want to enter.

Stay tuned.