Simpleology Blog

Happy Pitch. In the frenzied product wars, humor is the weapon of choice for ads.

I don't have a head for business--but I do know that it takes so much hard work to make it successful.

Fresh Pitch
Among other things, the type of marketing and advertising used determine the outcome of business ventures. There are a lot of proven formulas for promotion. But since the public has encountered these formulas before, entrepreneurs have realized that they need to come up with a fresh marketing approach to make their products or services stand out. In some cases, business owners need a more creative pitch to fire up a turnaround.

Comic Money
In any case, I think one of the strategies that could rake in huge returns or help pave the way for a business turnaround is the use of humor.

As Fred K. Beard discusses in his book Humor in the Advertising Business: Theory, Practice, and Wit, injecting the right kind of humor into your promotional efforts could be your edge over your competitors or the key to giving your business the boost that it needs.

This is what Adams Respiratory Therapeutics realized. As such, it used humor for its Mucinex ads, which features an unforgettable slimy character called Mr. Mucus.

The strategy was apparently successful as the pharmaceutical company's products stood out from the sea of cold medication out in the market. Understandably, other companies also used comic devices to make their products more memorable to the public.

Rich Laughter
With that in mind, is it possible that humor could work just as well for any other business?

A recent Facebook phenomenon--an off-the-wall online group called When I Was Your Age Pluto Was a Planet--may very well be proof that, humor isn't only a reliable promotional strategy. It can, in fact, be profitable in itself.

Indeed, the wise use of humor could have you laughing all your way to the bank.