Simpleology Blog

My friend Matt Bacak had a seminar of his swiped by one of his students and now to get "revenge" he's giving away the entire seminar for a dollar.  (Note: he's also automatically subscribing you to another service - it's quite clear but can be missed in your excitement to grab the goodies for a dollar - just cancel if you don't like it.)

Is this a marketing ploy?

Well sure - of course it is.  But it's also one based in truth.  Knowing Matt personally (he and his wife are genuinely sweet people) I can affirm he is indeed closing down his business to work for another company.

I also know that people "swiping" other people's intellectual property is an all-too-common occurrence these days.  Heck, I've watched people swipe entire charts, passages, and genuinely unique concepts from my books and claim them as their own.

So yeah, it happens.

Matt could have allowed the event to make him bitter, but instead he decided to turn it into something profitable for him and others.

I first met Matt years ago at one of my seminars.  After that he made a great success of himself in short order.

I took the above seminar he's giving away two years ago and it was excellent.  The info wasn't new to me because I'd been doing what he taught for years, but to anyone who is new to e-publishing it is a fast method for learning how to do it - from the ground up.

Posted by Mark Joyner at 4:58 PM | Permalink | Comments (16) | TrackBacks (0)

In The Rise of the Author I talked about how technology is changing our lives right before our very eyes - and how the nature of the publishing industry is changing.

The printing press of the future is the computer monitor.

And delivery method of choice seems more and more to be the Adobe PDF file.

Why not just deliver your content via HTML?

Two reasons:  portability and perception.

HTML will not render or print consistently across platforms, as much as we'd love it to.  PDF will.

And the perception of information delivered via PDF is one of higher value.  "Oh, this is a special file format. It's a book."  Not "just a web page."

You could go purchase Adobe Acrobat for $300 and up (depending on the version), or ...

You can get Primo PDF for free.  Yes, it doesn't have all of the bells and whistles of Acrobat or other non-free PDF converters, but do you really need them?

Suggested Resources:   7 Day Business Turnaround Kit for limitless ways to turn PDF files into cash flow. 

Posted by Mark Joyner at 4:48 PM | Permalink | Comments (18) | TrackBacks (0)

I began writing this document intending for it to be 10 pages long in order to provide some background information about why I think the upcoming Simpleology Best-Seller Blueprint is so important (far more important than is immediately apparent).

As I began to write I realized that the underlying issues were so important that I had to expand it to 70+ pages.  (My publisher will probably be ticked off I'm giving this away, but well, when you read the document you'll understand the grand irony of it ...)

Don't worry, there is a 60 second Executive Summary and an Immediate Action Plan at the end.

Visit TheRiseofTheAuthor.com to download it now (it's free), but please remember to come back and leave me your comments on it.

Here are a few comments from folks who saw the unedited preview ...

Posted by Mark Joyner at 2:12 AM | Permalink | Comments (55) | TrackBacks (0)