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March 4, 2009

user-pic  Priceless Reminder From Consumer Watchdogs: Don't Get Sucked Into Check Scams
By: Grace Cook

Check.jpg Check it more than twice. When it comes to checks, it pays to be cautious no matter what the amount.


No matter what the state of the economy is, scam artists are always in business. Apparently, one of their most profitable tricks involve some check-related hocus pocus that practically empty the pockets of their victims.

Statistics from the National Consumers League reveal that each check scam victim loses anywhere from $3,000 to $4,000. Moreover, legitimate corporations whose names are dragged into these shenanigans also suffer--as their reputations are threatened and they risk losing costumer confidence.

Ed Shanahan, in his article "Don't Be Fooled," discusses three common check scam scenarios and what you can do to avoid them:


1. Unlucky Break
How It Goes: The victim receives a check from what looks like a trusted source. The check is supposedly an award or prize.
Scam Time: The recipient of the check is instructed to deposit the check into his or her personal account and then wire back a portion of the fake windfall to cover taxes and other so-called fees.
The Uh-Oh Moment: Once the money has been sent, the bank discovers that the check is fake. Under the law, the person who deposited the said check must repay the funds.
Anti-Scam Power: Ignore prize notifications that require you to pay taxes or to shoulder charges just to claim a prize. Legit companies would never do that.


2. Bogus Buy
How It Goes: A person selling an item online is contacted by a "buyer" who offers to pay by check.
Scam Time: For some reason, the bogus buyer insists on sending a check for more than the purchase price and asks that the extra amount be wired back to him or her.
The Uh-Oh Moment: The hapless seller who agrees to the strange request later finds out that the check he or she has received is fake.
Anti-Scam Power: When you're selling something--whether online or right out on your yard--never accept something that's more than the sale price. And, if you're accepting a check for an online transaction, wait until it's declared free and clear by the bank before you ship the goods. To be really sure, call your bank to find out if the check is good beyond any doubt.


3. Sad Shopper
How It Goes: There are scammers who recruit people to be "secret shoppers."
Scam Time: Each designated secret shopper is sent a check and told to cash it. Then, he or she is instructed to wire back most of the amount to the sender. To keep the shopper from sniffing out the scam, he or she is told to keep a portion of the cashed amount as "payment for rating the performance of the person who handles the transaction."
The Uh-Oh Moment: The secret shopper soon realizes that he or she has been conned with a fake check.
Anti-Scam Power: If you're accepting check payments, specify that the check have to be drawn on a local bank or a bank with a local branch. This way, you can personally call the bank and verify if the check is good or not.


In any case, there's a universal rule that should help us fight off all manner of scams. Yes, you guessed it. It's something that we've always known. Remember that if something seems too good to be, it probably is.


Credits: Photo courtesy of Wikimedia Commons.

Suggested Resource: Make sure that you use your hard-earned money wisely. Sign up for Simpleology 102: The Simple Science of Money and discover the many easy ways to beef up your finances the smart, no-risk way.



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April 15, 2008

user-pic  Profit from an Entrepreneur's Clever Revenge
By: Mark Joyner

My friend Matt Bacak had a seminar of his swiped by one of his students and now to get "revenge" he's giving away the entire seminar for a dollar.  (Note: he's also automatically subscribing you to another service - it's quite clear but can be missed in your excitement to grab the goodies for a dollar - just cancel if you don't like it.)

Is this a marketing ploy?

Well sure - of course it is.  But it's also one based in truth.  Knowing Matt personally (he and his wife are genuinely sweet people) I can affirm he is indeed closing down his business to work for another company.

I also know that people "swiping" other people's intellectual property is an all-too-common occurrence these days.  Heck, I've watched people swipe entire charts, passages, and genuinely unique concepts from my books and claim them as their own.

So yeah, it happens.

Matt could have allowed the event to make him bitter, but instead he decided to turn it into something profitable for him and others.

I first met Matt years ago at one of my seminars.  After that he made a great success of himself in short order.

I took the above seminar he's giving away two years ago and it was excellent.  The info wasn't new to me because I'd been doing what he taught for years, but to anyone who is new to e-publishing it is a fast method for learning how to do it - from the ground up.

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user-pic  The Printing Press of the Future is Free
By: Mark Joyner

In The Rise of the Author I talked about how technology is changing our lives right before our very eyes - and how the nature of the publishing industry is changing.

The printing press of the future is the computer monitor.

And delivery method of choice seems more and more to be the Adobe PDF file.

Why not just deliver your content via HTML?

Two reasons:  portability and perception.

HTML will not render or print consistently across platforms, as much as we'd love it to.  PDF will.

And the perception of information delivered via PDF is one of higher value.  "Oh, this is a special file format. It's a book."  Not "just a web page."

You could go purchase Adobe Acrobat for $300 and up (depending on the version), or ...

You can get Primo PDF for free.  Yes, it doesn't have all of the bells and whistles of Acrobat or other non-free PDF converters, but do you really need them?

Suggested Resources:   7 Day Business Turnaround Kit for limitless ways to turn PDF files into cash flow. 

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February 16, 2008

user-pic  The Rise of the Author
By: Mark Joyner

I began writing this document intending for it to be 10 pages long in order to provide some background information about why I think the upcoming Simpleology Best-Seller Blueprint is so important (far more important than is immediately apparent).

As I began to write I realized that the underlying issues were so important that I had to expand it to 70+ pages.  (My publisher will probably be ticked off I'm giving this away, but well, when you read the document you'll understand the grand irony of it ...)

Don't worry, there is a 60 second Executive Summary and an Immediate Action Plan at the end.

Visit TheRiseofTheAuthor.com to download it now (it's free), but please remember to come back and leave me your comments on it.

Here are a few comments from folks who saw the unedited preview ...

"The Rise of the Author may be the most significant thing you read this decade."
Tellman Knudson
Ultra-Marathon Runner and Founder of Overcome Everything

"... mind blowing ..."
Frank Rumbauskus, New York Times #1 Best-Selling Author
NeverColdCall.com

"Joyner shows us how technology is changing who has the power - beyond theory - it is indeed a fact that he is correct."
Kevin Hogan, Author of "The Science of Influence"
kevinhogan.com

"I read it all in one sitting and plan to read it again immediately. Talk about a paradigm shift! A billion dollar opportunity ..."
Mike Morgabi, IMNewsWatch.com

"In most cases, 'life changing' is a cliche. In this case, it's dead serious and worth stopping whatever else you were doing to read every word."
Craig Perrine, MaverickMarketer.com

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