Fun Tactics to Wow the Regulars and Bring in New Fans
By: Bean Jones
With her bakeshop still in the works, Gia Magarelli decided to get hold of the 7-Day Word of Mouth Marketing Accelerator Kit so she would "hit the ground running," so to speak.
Gia paid special attention to one key area of improvement: referrals. Though she was certain that the quality of her pastries would speak for themselves and the customer reviews would certainly bring in traffic to the bakeshop, she wanted to be more proactive about marketing her baked treats. Thus, she has taken steps to enable her to generate incentivized referrals.
Guided by the principles of the 7-Day Word of Mouth Marketing Accelerator Kit, Gia did the following:
1. Present one look. Gia's bake shop had to have a unified look--from its interiors to the packaging, menus, flyers, and calling cards. "I've learned that total packaging is an important part of establishing the brand image," she shares.2. Cross-promote. You must expand your word-of-mouth marketing network to like-minded businesses. As such, Gia got in touch with party organizers and wedding planners who would most likely be in need of her services for their clients.
3. Throw a party. When you open for business, you must do so with a bang. This doesn't mean you have to shell out a lot of money for a party, you can just have a simple get-together with your family, friends, neighbors, suppliers, and other contacts. In Gia's case, she is planning to hold a taste-test party, where the guests could sample her pastries. This way, she'll already get the word out about her baked treats.
"I could not have thought of these marketing ideas if it weren't for the7-Day Word of Mouth Marketing Accelerator Kit," says Gia. "I'm confident about my products--but I want to cover all my bases. The more customers, the better."
Come up with brilliant promotional strategies of your own with the 7-Day Word of Mouth Marketing Accelerator Kit.
