Internet mogul warns …
From: Mark Joyner
Auckland, New Zealand
Wednesday, 11:37 PM
This page contains the blueprint for a revolution - those who arm themselves with this blueprint can profit handsomely.
But before I give you that blueprint, imagine for a moment the following ...
You wake up.
You check your music sales stats and finally you did it: you hit The Magic Number.
What's "The Magic Number?" I'll tell you in a moment, but first here's a clue ...
You arrive at work and instead of "going to work" you head right to the boss's desk and tell him ...
"It's been wonderful, but it's time for me to move on ..."
That's not what you were really thinking, but you wanted to end things with some class. Well done.
After you tidy up your affairs at the office, that night you head off to do yet another live show.
As the audience rips into applause after your first song, it strikes you: I'm never going to have to work another day of my life.
The next morning ...
(... OK, "morning" is generous - it's 11:02 ...)
... you roll out of bed and head out to the cafe to leisurely jot down some ideas.
As you take a sip, it strikes you that last night was your best concert ever.
Well ... your best concert yet.
See, it's all just beginning ...
Every day thereafter you "work" only on your music and your life is filled with passion and joy. As you walk past the cafes and shops of your town people turn heads - not just because you are now famous but for another far more important reason: you are filled with a deep sense of satisfaction and joy and everyone who walks past you can sense it.\
Now listen ...
Before you brush this off as a pipe dream or fantasy, hear this:
You're about to learn exactly how some "everyday people" are doing this for real.
More about that in a minute ...
But hold on a second.
You're probably expecting some story of "discovery", right?
A too-sexy-for-words (but talentless) musician was sitting in a cafe sipping a soy latte and a benevolent agent handed them a card and said ...
"Kid, I'll make you a star!"
Nope, these people did it all on their own.
See, more and more, the new stars are not "discovered."
Hollywood Horror Stories Let's face it, "getting discovered" was a pipe dream 20 years ago and it still is today. If someone tells you they want to make you a star, more often than not it's a come on for a scam or for sex. True story. Hollywood is rampant with con artists who make their daily work preying on the hopes and dreams of musicians. Some desperate jerks even print up cards that say "Producer" - handing them out to young hopeful musicians and actors in hopes of tricking them into sex. Disgusting, but true. Living in Hollywood for many years I saw this (and even more shocking things) with my own eyes on many occasions. |
Is it all leg work, then?
Does this mean you'll have to exhaust yourself as you "hustle" your music?
Nope.
These new stars are not sweating in vans as they do "gigs" across the country to build their following.
They are not shuttling demo tapes to clubs in their beat up cars.
And you know what? Most of them don't even have recording "contracts." Heck, one of these new stars has even turned down 5 lucrative offers from major labels. (More on her in a second.)
Nope, none of the old-school standard stuff people thought you had to go through to make it in music applies here.
- No contracts.
- No labels.
- No "discovery" by a rich benefactor.
- No pimping yourself and your CDs from the back of a van.
None of that.
Not only are people more and more doing it all on their own using the tactics you're about to learn, the record labels are looking at what they did and modeling their businesses after them.
Read that again. It's a simple sentence, but one with profound implications.
Record labels are so stunned by the new changes the Internet has brought that they are looking at home-spun Internet stars for ideas.
That's huge.
In fact, I'll tell you some real life stories that pretty well sum up the profound changes that are happening in the music industry. It all has to do with a chance meeting at a label's office - a sudden realization with a book publisher - and an 18 year old girl.
When I lived in Hollywood one of my good friends was a Hip-Hop producer who made a killing when "Dirty South" hip hop was coming up big.
To protect his identity, let's call him "Z." Z is hard to miss: he's a massive African American man with colored dreadlocks and the eyes of someone you don't want to mess with. If you've seen him, you'd know it. After you get to know him you discover that those eyes aren't they eyes of a killer, but of a gentle giant with fierce determination.
He made millions fast, but like many in Hollywood, his millions were lost as quickly as they were made.
After his crash he was struggling frantically to get back on top of his game.
Every now and then he'd ask for me to go along to meetings with big named producers to give him some added credibility. I didn't mind ... It was a good learning experience for me and I was more than willing to help him punt any of his new acts.
Back in 1999 he took me on a meeting that really opened my eyes.
At this point, Z was trying to get some of his acts signed to a big label. This is known as an "artist deal." A producer might take a polished act to a label and let them take things over.
It's a good deal: the label gets a polished act and the producer gets a piece of the action.
We went into the offices of Interscope to talk to one of their "A&R Reps." A&R guys are the ones out on the hunt for new talent. (They don't "discover" new talent sitting in coffee shops, by the way - more about that later.)
This guy looked more like a CPA than someone in the music business. His beady eyes looked out through the two thickest glasses I've ever seen ...
"OK, let me hear this act."
We ignored the attitude and played the track.
After playing the recording (there is nothing funnier than a white CPA bobbing his head and moving with hip-hop - and not quite pulling it off), he looked back at Z and said ...
"I don't like it."
Z was about to leave, but I put my hand up gesturing him to stay a minute.
"What didn't you like?" I asked.
I then commenced to subject this beady-eyed troll to "Operation Info-Suck." I wasn't going to leave until I had enough information to come back with something that would work.
After 30 minutes of fruitless questions about what was "in" and what was "sellable" I realized I was getting nowhere.
Finally a blinding flash of the obvious hit me and I asked ...
"OK, what if we came in here with an act that had a proven fan base and an email newsletter with 30,000 subscribers."
He paused and his eyes lit up.
Ah ha!
His reply opened my eyes:
"30,000 ...? I'm very interested. 100,000 ... ? I'd probably sign them on the spot."
Notice this: he didn't even ask about the music. See, the music didn't matter.
The marketing mattered.
And it wasn't until later that I realized that I had just witnessed a paradigm shift right in front of my very eyes.
Read on ... (it gets better - a lot better)
Fast forward several years later ...
By 2004 I'd written several books - one of them I'd promoted to #1 status back in 2001. Not #1 in any category - number 1 overall on Amazon - and even on the same day that CNN was plugging Rudy Giuliani's new book every 30 minutes.
Not bad for a guy who was self-publishing at the time.
I was chatting on the phone with my friend Dr. Joe Vitale and he had been working for the last few years with a major publisher (one of the biggest "New York" publishing houses).
"Mark, you've got to let me introduce you to the editor. They are interested in publishing your stuff."
Huh?
I didn't even have a manuscript at the time. I had a few ideas, but I hadn't told anyone about them.
"Really? They don't even know what my next books are about."
"It doesn't matter. They know what you've done at Amazon and that's enough."
See, by this time I wasn't aware that the Amazon strategy I'd pioneered several years back had become a standard tactic of the suit-and-tie print publishing world.
Later I discovered that many publishers these days won't even pick up a new author unless they have the ability to market themselves.
Quality of the book be damned!
Again, it just didn't seem to matter.
Amazing. Not only were these offline powerhouses in music and books mimicking the ideas entrepreneurs like myself had pioneered on the Internet, they were selectively filtering only for people who knew them.
Now, enter Rachael Bell in 2007.
She's a genius R&B/folk talent that the world has not yet discovered.
Now, when I say she's good - I mean good. Like Lauryn Hill good.
Her sound is soulful and her songs are deep ... haunting ... you can't get them out of your head.
If you've seen any of her stuff on Myspace, then you know what I mean.
Well, Rachael was signed by Sony/EMI in 2006 and of course she thought she'd arrived.
Unfortunately, she had to part ways with Sony. Why?
Well, they said they "didn't know how to market" her.
Wow - talk about going back to square one.
Now Rachael is learning how to market herself (check out her endorsement of this course below), like just about every other musician alive now.
Lesson learned: getting "signed" is not your ticket to fame. Even if you're a world-class talent like Rachael Bell.
Record labels, like book publishers, are now relying on the artists to promote themselves.
But this is coming back to haunt the big labels.
How?
Here's another piece of the puzzle ...
Tila Tequilla is a 5 foot tall 23 year old Vietnamese/Singaporean girl.
That's one way of putting it.
Another way would be to call her a "200 mega-ton Godzilla of marketing muscle."
Tila started out as a stripper, but is now a new kind of rock star.
Before she became a rock star her real claim to fame was the over 1,000,000 Myspace friends she had.
No big deal?
Well, the shear numbers of Myspace friends alone were enough to get her tons of free publicity (including a spread in Time magazine and gobs of TV exposure).
After she got into music her Internet fame was enough to get her offers by 5 major labels.
5.
And you know what?
She turned them all down.
Why?
Well, it seems like she didn't need their "help" ...
Today Tila has 2.7 million Myspace friends.
She finally accepted a deal from A&M Records, but that didn't stop her from releasing her latest single independently on iTunes.
She decided to turn A&M down after all.
Why?
She said she wanted to become famous by herself.
Looks to me like she's already succeeded and the Internet has been her weapon of choice.
E Television declared her the 2007 "Performer of the Year" - and she is still not signed by a major label.
And Tila is far from alone. There are scores of acts that have catapulted themselves to huge success with the Internet as their sole springboard.
OK, you're probably figuring out now that this "Internet thing" is not just some passing fad, but the promotional lifeblood of a changed industry.
But the changes are even deeper than you think ...
Not only has the Internet begun to dominate the promotion of music, it has also begun to dominate its distribution as well.
Check out these graphs ...
Don't just glance at them. I really want you to get what they mean.
What you see here is the cumulative chart of iTunes downloads by the end of 2006 (hint: it's 2008 now and the numbers are even more staggering today).
Oh, the number on the left is in millions - daily.
Woopdie-do for iTunes, right?
Well, woopdie do for you too, actually ...
If the trends spotted by eMarketer for physical CDs and Music Downloads continue, here's what it will look like soon ...
That's right ...
Downloads are projected to surpass CD sales some time in 2010.
Enough said?
CDs are on the way out. And not just in a small way.
Think about it. It's only natural that eventually this whole music thing will go almost completely digital. And that day is coming very soon.
Listen, this is a giant wave heading right toward us. We can either catch it or get caught up in it.
So, how do you start?
It's far simpler than you think ...
The "Magic Number" is something that smart entrepreneurs know.
It's number the you need to hit, in terms of sales, that will let you quit your day job.
To figure it out, just take your average monthly cost of living and multiply by two.
You multiply by two so you can give yourself a little room for error. Call that your "Cost of Living Times Two."
Then, you take the profit you make from every sale of whatever product you're selling (in your case music downloads), and divide that into your "Cost of Living Times Two" figure, and poof: there's your magic number.
That is, the number of units you need to sell each month to stay out of a day job.
Once you hit the number in a predictable and reliable way, you will have joined the "new rich." (The new class of entrepreneurs who live splendid lives because they don't have day jobs.)
Example:
Let's say your cost of living is $1,500 per month.
X2 = $3,000
If the product you are selling nets you $30 per unit sold, you divide that into your Cost of Living Times Two.
There you go - all you have to do is sell 100 units per month. Or, 100 is your "Magic Number."
Now if your product is music downloads, the number will be a bit higher obviously. But it becomes easier as you increase the number of tracks you have available.
If you could sell 20 downloads of a single track each month without much effort (that's very easy), what if you had two tracks?
Or five?
I'll let you do the math. It's all very doable if you have a plan. (Hint: you'll find one inside the course called our "Course Checklist" - it will pretty much walk you through everything step by step ...)
Armed with that, what will you do?
In the 1980's ultra-campy "The Last Dragon" the villian was a Kung Fu master named "Sho'nuff."
He'd shout out "Who's the mastah!" and his groupies would shriek "Sho'nuff!"
At the end of the film everyone loved it when Leroy, the hero, took the "power" away from Sho'nuff and became the master.
Hey, what's a campy 80's film without a cheesy ending where the hero wins?
What's funny is that these underdog stories where the "little guy wins" are actually becoming almost commonplace.
Well, maybe "commonplace" is a stretch. At least for now.
They are happening a lot - and a lot more frequently - that's for damn sure.
But these stories happen for people who have the inside information. Things are changing so fast that it's barely possible to keep up - especially if you have to hold down a day job while you try to do it.
Hey, wouldn't it be nice if someone else had done all the leg work for you and laid out a clear step by step path for you to follow?
Hmm - why didn't we think of that?
Oh, that's right. We did ...
Our course checklist is really the heart of this whole thing (seriously - turn the brain off and follow it - it works), but here's a taste of what else we've included for you.
- Stop dreaming about getting "signed" - it's time to put the power in your hands. Indie music distribution is the wave of the future. And the good news? You are in total control. Learn the basics here.
- Think you have to have hundreds of thousands of dollars to drop your CD? Think again. We'll introduce you to companies that will get you started for next to nothing. You only pay for what you sell and they do all the leg work for you.
- One of these companies will pay you an obscene 80% for every CD you sell.
- Step-by-step how to make your own CD.
- The secret to why some indie musicians never have to keep an inventory or act as their own distributor - allowing them to focus totally on music and marketing (hint: that's where you should be spending 99% of your energy - we'll show you how).
- Learn about a website used by Dr. Dre, Metallica, Christina Aguillerra and hundreds of other top acts to find the best studio for the job at the best price. These guys won't charge you a dime. You tell them what you're willing to pay, and what you want to do, and they'll match you up with the perfect studio free of charge.
- Bonus: if you don't want to use this service and want to do the research yourself, we've included a little excel worksheet that will make you basically "bullet proof" against recording studio rip-offs.
- No cash? No problem? We give you two sure fire tactics to sneak your way into free studio time. You'll laugh at how obvious and easy this is - and it goes on far more than you think.
- Baffled by the technology? You're not alone! We'll give you a short crash course that makes understanding recording easier than ever (we don't think there are "tough topics" only "bad teachers" - nothing should ever be too complex to understand).
- Bonus: we'll give you a worksheet to make comparing your gear easy as pie. Plus, we break down for you exactly the "right stuff" you'll need to make your recordings go toe-to-toe with the professionals.
- Want a 2nd opinion? We'll show you a few little-known review sites where thousands of music hardware geeks and seasoned studio pros hang out waiting desperately for the chance to help you make the right decision - all for free.
- The world of music promotion is far richer than you might imagine - we show you several avenues of instant distribution that you may have never heard of - or that you already know but didn't think to capitalize on.
- Instant Real Audio streaming using a simple text file trick. No you don't have to pay thousands for a streaming server to get live Real Audio streaming from the website you already own. You'll laugh at how simple this is.
- Think P2P is just for ripping off music? You'll be blown away by some of the staggering promotional opportunities on the P2P scene - some musicians are totally cleaning up using these little-known promotion tricks. Now you'll know them, too.
- How to use P2P to give yourself free bandwidth for your downloads.
- OK, here it is: turn your music into money. It's far simpler than you ever thought possible. You can start selling your music online today and collecting money while you sleep. We'll show you exactly how it's done.
- Learn about a website you can visit today that takes your music - turns it into a professional CD - and even takes your orders - only keeping 4 bucks per CD sold. They ship, they print, they process orders ... - heck, everything but making your song and cooking your breakfast. Yet another way to focus on your music and marketing - letting technology do the leg work allowing you to reap huge profit margins.
- Or what about this website that lets you turn your Myspace page into a cash register? You just upload your MP3, slap some code on your Myspace page - and kaching! You're in the music business. Sounds simple? Well, it is. Welcome to the digital age.
- Discover a little-known page tucked away in a corner of the net by a rogue UK tech guru that lists literally scores upon scores of sites where you can sell your music with just a few mouseclicks.
- One service let's you upload your song once and gets you listed in the top digital distribution sites in seconds.
- Learn the tactics the rogue online music gurus are using to build massive fan bases on a zero dollar ad budget.
- Tell the PR agent and the A&R rep they can both get bent. Why? You'll know the tactics they don't want you to know: how to get the new type of PR that is changing the world - and how to do it for absolutely free.
- How to integrate the power of online music sales with the power of social networking - it's like adding a spark to a powder keg.
- And Much more ...
- iTunes is far from the only game out there - learn of dozens of places to list your music you've probably never heard of.
- Unleash the power of lyric databases - a little known way to bring in new visitors and buyers of your music.
- Learn to use these sites in a cohesive plan that gradually builds and snowballs into a massive traffic faucet you simply can not turn off.
- Have you ever thought there was a fan club for your music, but that you haven't found them yet? Well, stop looking. Learn four powerful techniques that grease the wheels so your legions of unknown fans can find you.
- How to use social networking without getting banned. I know some good friends who recently started using some "new" social networking techniques and almost lost their facebook account they had been building for a year. Social networking is not rocket science - it just takes little consistent steps, but you have to know the rules of Netiquette.
- We'll teach you some basic techniques here - then in the next chapters the fireworks begin. Now you're ready to master the big guns of traffic.
- E-newsletters are super simple, but deadly effective marketing techniques. If you don't have a newsletter, you should start one immediately - we'll show you how.
- But it's a double-edged sword ... If you don't know the subtle rules that can get your email tagged as spam, it won't matter how big your list is.
- Do this once and you can tap into your fan base for marketing effect time and time again ...
- What if you had an army of fans who were willing to create a massive promotional crusade for your music every time you asked? Stop asking "what if" and make it a reality. Building a street team is not hard - and once you have it you'll be able to "pull the trigger" on this fearsome marketing weapon at will.
- You'll learn a "simple but deadly" 4 point plan for building your street team step by step. Once your team reaches its "tipping point" - watch out! You might start needing to wear sunglasses in public.
- Believe it or not - the net wants to help you build your army. We show you four sites with totally essential tools for building your street team. Heck, one of these sites will even let you essentially "spy" (ethically) on listeners so you can target your music to their tastes if you so desire.
- Becoming a best-seller is so easy now - it's almost like clockwork if you know this plan.
- This is the same plan I used to turn four of my books into #1 best-sellers - one of them earning a spot on the most coveted Wall Street Journal best-seller list.
- The same tactics turned one of my sites into the #36 most visited site on the net in 1996.
- Can musicians use this same plan? You bet - there are several cases where this has happened in the last few years and they followed exactly this plan.
- NOTE: this has nothing to do with buying your own music. More musicians do this than most care to admit and many of the famous "best-seller" campaigns out there were put on my seedy marketers trumping up fake sales. This tactic has nothing to do with that at all. Customers will be buying your stuff and you'll be able to sleep at night proud that not only are you a best-seller, but you did it in an ethical and honest way. Yep, you don't have to sell your soul to be a best-seller - not by a longshot.
- There are subtleties to this plan most don't talk about - you'll learn the straight info from someone who has been on the inside of these campaigns dozens of times and never once missed the mark.
We've left no stone unturned.
Armed with this course and your song, you'll have all the knowledge you need to "make it" in the new music business.
Remember, you'll be using the tactics of the budding music underground that the big labels are scrambling to mimic.
The good news: no matter how hard they try, the power is still in your hands.
Haha - what a great time to be alive, right?
OK, I want to dig into that a bit more. There are some things you need to understand about this new battlefield before you march off to dominate the world with your song, but first let's talk a little bit about learning.
I know - "yuck" right?
Unfortunately schools have sucked the life out of learning for most of us.
See, learning is supposed to be a joy. At least that's what we believe here at Simpleology ...
So, we endeavor to make our courses more like an "event" than a "course."
First, we don't cram our courses full of useless filler you'll never use to create bogus "perceived value."
Instead, we focus on getting you a result.
After all, you don't want another box full of junk to collect dust in your house, right?
You want a result. And that's what you'll get.
How?
Well, we've broken everything down for you into only the essential information.
And we've tied it all together with a simple step by step Course Checklist.
(Again, turn off the brain and follow it - it works!)
We've also included tons of other goodies to make this fun and enjoyable.
You get:
 |
Quick Start Video – Shows you how to get the most from this amazing experience… in the shortest amount of time. |
 |
Carefully Crafted Animated Lessons – 100% focused on teaching you everything you need to know from getting your music recorded to turning it into a best-seller. You'll get easy to understand directions based on the tried and true accelerated learning technology. It really delivers the goods. (250,000 raving customers will attest to that.) Take each lesson at your leisure, when it fits into YOUR schedule. OR, hammer through the course as fast as you like. It's your choice. And the best part is, you get lifetime access to these remarkable materials! |
And to make sure it all sticks…
(We're talking the real stuff here that works in real laboratories - not the hyped "instant change" fake psychology peddled by the self-help industry.)
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OK, all of this may sound great, but really - who the heck am I to say all of this to you?
With the Internet these days, it's sure easy to put on the appearance of being a reputable company. I can understand why many people have become gun-shy.
So, rather than ask you to believe me, I want to let these folks do the talking for me.
You may recognize some of these names as the greatest business experts alive.
Mixed in with them are renegade entrepreneurs and mom-and-pop business owners I've helped to achieve greatness.
You can look each of these folks up on the net quite easily if you like to verify if what they are saying here is true. (Two of the ones I loved the most have passed away, I'm sad to say - so please be respectful to their families.)
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