Comments on: Word of Mouth Part 1: Why

By: Janice Collett

Janice Collett — Thu, 18 Apr 2019 03:23:00 +0000

I’m afraid I’ve been commenting, every day, on the wrong blog…..Darn. Oh, well. Yes, personal referral is what I’ve always used. I teach Music Together to birth to 5 children and a parent; it’s a very different type of childhood class, not designed for parents at all. We support the children in their experimentation as neurons become connected when they respond to something during class that interests them. Before they have adult-type brains that’s how neurons connect and that’s how they learn. It’s a difficult class to explain so I don’t bother. Those who take the class, those who really “get it,” those on the same wave length as I tell friends, so I end up with adults in class who want that sort of ‘education” for their children. The other sort of advertising I’ve tried doesn’t attract people who are on that wave length, so I “reward” those who refer to me with money off their tuition and so far it’s worked pretty well.

By: Richard

Richard — Tue, 18 Sep 2007 19:20:45 +0000

Well written, and well said. Word of mouth marketing is a very effective way of making money. This is one are I intend on using on my big project which I am currently working on, its cheap and free and thats why we also need to ensure that we provide excellent customer service as this can lead to viral referrals.
Thanks once again for the write up

By: Merle Rowe

Merle Rowe — Mon, 17 Sep 2007 17:37:52 +0000

Just answering Mark’s Question What is the Best form of Marketing….
Inspired Word of Mouth

By: Holly

Holly — Sun, 16 Sep 2007 20:22:00 +0000

I think my best marketing tool is…ME! (I am not meaning this in a vain way, either) The more I can speak with people face-to-face, the more comfort is established, the more rapport…the more word of mouth referrals. I am enthusiastic, present with integrity and interest in the other person…I always work into a conversation “what I do” and this usually provokes conversation. Works for me!

By: Rick

Rick — Sun, 16 Sep 2007 11:49:10 +0000

Word of mouth advertising is the best sales tool I have. Nothing beats a referral from one of my past or current clients.

By: mitch

mitch — Sun, 16 Sep 2007 10:30:12 +0000

A happy customer is the most single important force in marketing

By: Jim Peake

Jim Peake — Sat, 15 Sep 2007 22:12:47 +0000

Hey Mark: funny i am reading this blog at this time. i am creating an e-book and guess what? i have highlighting simpleology in it and plan of getting big distribution when we release. i am writing about only the programs i have experienced first hand. so i am an example of WOM first hand for you. get a handful or a dozensful just like me and you have a big thing going on as you know.

By: jimi redmond

jimi redmond — Sat, 15 Sep 2007 18:17:57 +0000

I just want to thank you for Simpleology. It breaks things down so logically and makes them simple to understand. Word of mouth for example I majored in marketing in college so I know from experience the power of word of mouth but never really used it in my bussiness, after reading your article I know see the relationships and bonds that it builds. It makes it possible to sell more without trying to sell more. Thanks jimi

By: kirk knapp

kirk knapp — Fri, 14 Sep 2007 11:02:23 +0000

If I were to pick one word to capture the most important force in marketing it would be “trust.” Word-of-mouth is a powerful way to communicate it. It is, maybe, the best way.
I look forward to learning how best to establish, maintain, and grow one’s trustworthiness.

By: Schelli

Schelli — Fri, 14 Sep 2007 09:24:41 +0000

Yes, Word-of-Mouth Marketing is far more powerful than a sales letter. But you first have to have a ‘relationship’ with the listeners who are ‘taking your word for it’. My relationship with you Mark (at this time) is student-to-teacher. You and I could promote exactly the same how-to-market online material and your name recognition alone would draw more sales for you. People recognize you as an authority, which gives your word credibility. They don’t know me and would probably pass on the product – even though the product is exactly the same. Now, if I added your name to my sales copy as a friend or business associate – this gives the buyer a way to relate to me. The buyer knows and respects you – they see that I know you too, Hey, we’re friends and I suddenly have instant credibility. My word is now valid. Therefore, I stand by the single most powerful force in marketing is: Relationship