Simpleology Project Author Profile
I spent 20 years as a market and consumer insight consultant before switching focus to working with startups and small businesses. The ideas contained in this project come from the years working with major global brands and companies, from fast food to banking, creating market dominating products and services. In addition, it's growing my own consultancy business, competing with the giants of the industry. Since 2011, I've been taking the lessons, experiences and models to the small business community.