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A non-marketers guide to developing an effective marketing communication strategy

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  • If you need to get a quick understanding of what is an effective marketing communication, watch the video embedded in this guidebook.
  • If you do not know how to develop a unique positioning for your business, learn to use the Benefits Pyramid Structure thousands of businesses have used.
  • If you fear getting lost in sharing your need for advertising your business, The Marketing Communication Strategy Matrix given here will be the only thing you need.
Ever wondered if you are wasting money on your advertising? Ever wondered if there was a better way of communicating your business? Ever felt you’re not doing as well as you should communicating your business? If you ever had these questions, it’s probably because you do not have a marketing communication strategy in place to (more)

A non-marketers guide to developing an effective marketing communication strategy

by Mark Amin
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