The Content Marketing Hurricane is a simple yet profound approach to creating a powerful content marketing strategy. It is based around the concept that the marketer him or herself must be the starting point for all that follows. By following the simple, step-by-step tasks associated with each of the brief explanatory cards in this project,
(more)
The Content Marketing Hurricane is a simple yet profound approach to creating a powerful content marketing strategy. It is based around the concept that the marketer him or herself must be the starting point for all that follows.
By following the simple, step-by-step tasks associated with each of the brief explanatory cards in this project, you will create a content strategy that is unique to you and one that you are uniquely qualified to make successful!
Here is a brief rundown of the Content Marketing Hurricane concept:
Disparate Forces
A hurricane starts as a collection of “disparate forces” out in the middle of the ocean. On their own, these forces (wind, moisture, pressure, gravity, etc.) mean nothing. But when they get together under optimal conditions, a small storm starts to form.In a Content Marketing Hurricane, these “disparate forces” include your background, your upbringing, your knowledge and willingness to learn, and your work ethic, among other things. On their own, maybe not all that special. But coalescing under the right (strategic) circumstances?Powerful.
Tropical Disturbance
Next, this storm starts to grow by gathering up moisture and taking advantage of fluctuations in pressure and temperature. Pretty soon, it grabs the attention of the meteorologists, and they label it a “tropical disturbance.”An evolving Content Marketing Hurricane hits the “tropical disturbance” stage when all the preliminary strategic decisions have been made and high-grade content starts being produced. In time, it’s going to grab the attention of those folks who make their living noticing these things, like other marketers and pros in your field.But you’re not done yet!
Tropical Depression
As the storm continues to gain momentum, it can reach the “tropical depression” stage. At this point, it’s not just meteorologists who are taking notice. With winds upwards of 50 miles per hour and a whole lot of rain on the way, not to mention storm surges to be reckoned with, anyone who lives on the coast is starting to pay close attention to what’s going on. They’re even wondering if they should pack a bag and be ready to head out…Your Content Marketing Hurricane is growing through consistent, strategic production of killer content. Finally, your target audience is taking notice and you’re starting to reap the benefits: traffic us up, sales are up, and you’re building a name for yourself as an expert in your field. But you’re not satisfied with just reaching a few people…You want the whole enchilada.
Hurricane!
By the time a storm has reached hurricane stage, it’s packing winds over 75 mph, and a combination of rain and storm surges that can be deadly! Anyone who isn’t boarding up their homes and heading for the hills is ignoring the storm at their own peril!Your content strategy is bearing itself out. You’re heading for “landfall” packing a powerful backlog of incredibly awesome content and an ongoing supply of more coming out all the time. And what’s more, you’re figuring out how to keep that momentum going even while your schedule fills with profitable work and countless leads generated by this storm of content!That’s what you’ll find in The Content Marketing Hurricane: a step-by-step process to take you from your own personal “disparate forces” to a powerful “landfall” with hurricane strength!
Buy your copy of How to Create Your Own Content Marketing Hurricane today!
