Simpleology Blog

My friend Matt Bacak had a seminar of his swiped by one of his students and now to get "revenge" he's giving away the entire seminar for a dollar.  (Note: he's also automatically subscribing you to another service - it's quite clear but can be missed in your excitement to grab the goodies for a dollar - just cancel if you don't like it.)

Is this a marketing ploy?

Well sure - of course it is.  But it's also one based in truth.  Knowing Matt personally (he and his wife are genuinely sweet people) I can affirm he is indeed closing down his business to work for another company.

I also know that people "swiping" other people's intellectual property is an all-too-common occurrence these days.  Heck, I've watched people swipe entire charts, passages, and genuinely unique concepts from my books and claim them as their own.

So yeah, it happens.

Matt could have allowed the event to make him bitter, but instead he decided to turn it into something profitable for him and others.

I first met Matt years ago at one of my seminars.  After that he made a great success of himself in short order.

I took the above seminar he's giving away two years ago and it was excellent.  The info wasn't new to me because I'd been doing what he taught for years, but to anyone who is new to e-publishing it is a fast method for learning how to do it - from the ground up.

Posted by Mark Joyner at 4:58 PM | Permalink | Comments (16) | TrackBacks (0)

Last month we reported on a study at Johns Hopkins showing a strong correlation between the amount of sleep a child gets and obesity.

Harvard's Project Viva, a study of 2,000 mothers and their children, has reported a similar correlation between the amount of sleep a child gets (or lack thereof), and obesity.

If the same children also watched a lot of TV they were even more likely to be fat.

Now, the title of this blog post is deliberately misleading.  See, science deals primarily with correlations and not causalities.

What does that mean?

Well, it means that we can't know for sure if the TV itself is causing the obesity.  It's one of many possibilites that the correlation suggests.

Another possibility is that the obese kids chose a sedentary activity like TV as their favorite leisure activity.

I'd love to see if the same correlation exists for kids who surf the net an equal length of time.

Anyone know someone at Project Viva?  I'd love to know if they are gathering that data as well ...

Suggested Resources:  Simpleology 103 for a lifestyle change that naturally boosts your energy and shreds fat.   Simpleology Wimiki to remind yourself to get up and move, drink water, etc ... (available for free to all Simpleology users)

Posted by Mark Joyner at 4:51 PM | Permalink | Comments (15) | TrackBacks (0)

In The Rise of the Author I talked about how technology is changing our lives right before our very eyes - and how the nature of the publishing industry is changing.

The printing press of the future is the computer monitor.

And delivery method of choice seems more and more to be the Adobe PDF file.

Why not just deliver your content via HTML?

Two reasons:  portability and perception.

HTML will not render or print consistently across platforms, as much as we'd love it to.  PDF will.

And the perception of information delivered via PDF is one of higher value.  "Oh, this is a special file format. It's a book."  Not "just a web page."

You could go purchase Adobe Acrobat for $300 and up (depending on the version), or ...

You can get Primo PDF for free.  Yes, it doesn't have all of the bells and whistles of Acrobat or other non-free PDF converters, but do you really need them?

Suggested Resources:   7 Day Business Turnaround Kit for limitless ways to turn PDF files into cash flow. 

Posted by Mark Joyner at 4:48 PM | Permalink | Comments (18) | TrackBacks (0)

Today we're releasing my first #1 best-seller (Mind Control Marketing) in ebook form (along with the controversial "Missing Chapter").

Since I let it go out of print a few years ago, used and tattered copies of the book have been sold on Amazon Marketplace and Ebay for $100 to $500.

But you can now download the same information instantly.

What is it?

Well, basically it's a "hacker's manual" into the human brain.

Computer hackers look for hidden loopholes where they can sneak their way into computers and get the computers to do their bidding.

Practitioners of Mind Control Marketing do this with the human brain.

And they use this not just to get people to fork over money to buy products, but also to influence people to do anything (ranging from seduction to sedition).

(If you are wondering why I made the decision to make this information public again, I address this in the intro to the ebook version, and in the Missing Chapter.)

Now, here's a little demonstration of one of the simpler "hacks" you can use to get people to do what you want ...

Imagine that you want to borrow $20 from someone.  How likely are they to say yes?

What if you could get them to say yes almost every time?

Try this ...

1.  Select someone you know, but that isn't a "best friend" (a best friend is too easy - and there are other tactics you need to use for strangers - you'll see when you read MCM).

2.  Tell them you're in a really tough financial situation and that you really need their help.

3.  After you make your situation clear say, "Look I'm $1,000 short on my rent this month, can I borrow it from you?  I promise I'll pay you back next month."

4.  They are very likely to say no unless they have lots of money and are really close friends.

5.  After they say no say, "OK, I totally understand and I don't blame you at all.   How about just 20 bucks then?"

Chances are extremely high that they will say "yes" to the 20 dollars.  If you had simply asked directly, the likelihood of getting a "yes" would have been much lower.

This is what's known as the "Door in the Face Technique."

It's simple:  if you want someone to comply with a request, ask them for something outrageously huge first - then ask for what you really want.

It works like a charm.  Well, "charms" don't really work, do they?  This does.

The applications of this simple technique are limitless.   If you can imagine an interesting one, please share it with us in the "comments" section of this post.

This is but one of a great many "loopholes" into the human mind that you can exploit immediately to get people to do whatever you want.

Is it unfair to have this advantage?

I'll leave that for you to discuss.  Meanwhile, I'm making this information public once again for now.

Posted by Mark Joyner at 6:06 PM | Permalink | Comments (35) | TrackBacks (0)

OK, I know I'm opening up the flame door with this one, but here's my opinion: caffeine gets an undeserved bad rap.

I think it's an extremely useful tool - especially for weight loss.

If you want to lose weight, increasing the number of calories you burn and decreasing the number you take in is the surest and best-known method.

Yes, it's not as simple as that.  Timing of the food you take in, the types and ratios of macronutrients, etc. - all these things matter ...

However, one thing is certain:  if you're sitting on your butt all day and shoveling in the Twinkies and Doritos you're gonna get fat.

So, you like to sit on your butt and eat junk?

Well, taking some caffeine can cut your appetite, so you may eat less.

And the "stimulant" effect of caffeine may inspire you to get up off your butt and move.

Yes, caffeine has its dangers - especially when used in extremely high doses for long periods - but comparing those dangers to the risks of obesity ...  Well, the choice is pretty clear in my mind.

Those who follow a strict naturopathic philosophy are going to disagree with me, but that's where I stand.

All opinions are welcome here - agreeing with me is not a pre-requisite for hanging out at this space.

Do your own research and make your own choice.

Side Note:  don't get your caffeine from carbonated beverages - there's a lot of evidence that shows they are six shades of bad for you.  Try some green tea instead.

Posted by Mark Joyner at 9:17 PM | Permalink | Comments (38) | TrackBacks (0)

Here's one of the many things I do to cut down email overload.

We've been asking everyone for years at Simpleology to stop checking their email throughout the day - and to only check it after they have done their Daily Target Praxis (see Simpleology 101) and completed their Daily Targets.

This has an immediate positive effect on your productivity.  It's like magic.

But if you've been using Simpleology you already know this.

Here are three steps you can take to cut down the email noise even more:

Step 1.  Say goodbye to your current email address. 

Let's face it - if you're getting pummeled with spam it's not gonna stop.  Yes, you can use SpamArrest and other tools like that, but over time the SpamArrest filter box becomes just another inbox to check.  You have to check it for false positives or risk losing mail.

So, what do you do?

You dump it.  Forever.

Ask your sys admin or ISP to put up this autoresponder message:

Sorry, this email box is no longer valid.  To learn how to contact me, please visit (YOUR WEBSITE HERE). 

More about that in a minute.

2.  Set up 5 email boxes as follows.

Your ISP may already provide you with multiple email accounts - if not, set up 5 Gmail accounts (you can access them all from the same copy of Outlook)

You'll need one email box for personal friends and family.  Give that one out to ... you guessed it.

You'll need one for general business contacts.  You give this one out to potential contacts you meet via your business card, your website, etc.  (Tip:  you should use a contact form or otherwise protect your address from spam-bots.)  If you're like me you'll have someone else monitor this box for you and only send you stuff that's important.

You'll need a third box for "close" business contacts.  These are people you work with daily, extremely important contacts, "mission critical" notifications (like the ones you get from Simpleology - hey, when you read us you get more time back than you put in), etc.  You can "promote" certain people to this email box as needed.

You'll need a fourth box that you use to "sign up for free stuff."  Every time you subscribe to a newsletter you'll use this address.

You'll need a fifth and final box for making online purchases.  You guessed it ... Buy stuff - use this address.

So, how does this help?

Read on ...

3.  Filter into 5 separate folders.

You can do this with most email clients.  If you use Outlook (most of us do), for example, you'll use the "Rules Wizard."

You just have to create 5 folders in Outlook (corresponding to the 5 email boxes listed above) and then tell the Rules Wizard to send the email that comes in to each of those accounts to the corresponding folder.

How does this help?

Well, it should be obvious, but give it a shot and you'll see.

After I do my Daily Target Praxis and finish my Daily Targets, then I check my folder for emails from Close Business Contacts.  If you've done this properly, this box should be 100% spam free.

I'll either answer the emails in this folder on the spot or add new items to my Dream Catcher (for processing in the next day's DTP).

Then I can peruse my other inbox folders at my leisure.

Side Note:  If any of you guys want to turn this into a youtube video to make this system easier for folks to follow, go for it.  I'll post about the first/best video tutorial I see in the blog.  Just make sure you show folks how to read this original blog post in the video and also show them how to set up a Simpleology account - it's a vital part of the system.  Post a link to your tutorial in the comments section and I'll keep my eye out for it.

Posted by Mark Joyner at 9:12 PM | Permalink | Comments (21) | TrackBacks (0)